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12 November Korea has great potential in online grocery shopping market
30 October Asia Pacific consumers still the world's most optimistic
11 October Annual consumer goods retail industry grows by 13%
7 September Expected average Chuseok expense, 473K Won … increase by 120K Won in 2 years
20 August Dehumidifier ranks the top in consumer goods sales revenue growth last year thanks to the long summer monsoon
25 July Biggest concern for Koreans, "price stabilization"
17 July Most Koreans think "Korea is in an economic recesson" More than half of those respondents say " We will not be out of recession in the next 12 months"
07 July Korea ranked the 5th globally among top 10 credit card using markets
07 May Average Mobile application number Iphone users use is twice as much as Adroid phone users' number
02 May Global consumer confidence recovers in Q1
24 April Global consumers' trust in "earned" advertising grows in importance
18 April What are the broadcasting contents usage patterns of consumers in the smart media age?" Nielsen Korea and CJ E&M joint developed contents power value measurement model
09 April 85% of Koreans say SNS has an influence on choosing a candidate in the General Election
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Trends & Insights
Consumer Confidence, Concerns and Spending Intentions Around the World-Nielsen Global Consumer Confidence Report , Q3 2012 (PDF, 5MB)
Global consumer confidence increased one index point in third quarter to a score of 92 as consumers are caught between very slow improvement in some regions, and the threat of further crises posed by economic volatility, according to consumer confidence findings from Nielsen.
Global Advertising Trends - Q2 2012 (PDF, 4.8MB)
Global ad spend totaled USD 266 billion in the first half of 2012, showing a 2.7 percent increase over the same period in 2011. Increases were relatively contained when compared with the difficult first half of 2011, rife with natural disasters, political uprisings, and the ripple effects of financial crises in both Europe and the United States.
State of the Media: Cross-Platform Report Q1 2012 (PDF, 4.8MB)
There is no doubt that consumers are now faced with more choices in how they digest video content. The shifts in the distribution of time spent across screens and devices demonstrate that consumers are taking advantage of an increased ability to determine what, how and where they view content. .
How Digital Influences How We Shop Around the World (PDF, 2.52MB)
New findings from a Nielsen online survey of respondents from 56 countries around the world provide insight into digital influences on grocery shopping behavior. This report offers considerations for marketers and guiding principles to help build successful online strategies.
Nielsen Global Shopping Report: Factors That Impact How We Grocery Shop Worldwide (PDF, 2.25MB)
Nielsen insights for manufacturers and retailers - When consumers are grocery shopping, health factors, product availability & in-store services are important.
The Economic Divide: How Consumer Behavior Differs Across the Economic Spectrum(PDF, 4.88MB)
As the economy remains sluggish, understanding consumers across the economic spectrum has become increasingly important as some of their behaviors in response to the recession have become more permanent. Consumers continue to rebalance their family budget staying pragmatic and value conscious, creating a new norm of purchasing behavior, turning channel proliferation, new media opportunities and promotional offers to their advantage.
African-American Consumers: Still Vital, Still Growing 2012 Report (PDF, 2.65MB)
This report, the second of three annual installments, provides an ongoing in-depth analysis of African-American consumers to help better understand their general viewing preferences, buying behaviors, and what influences and motivates their actions.
http://www.nielsenkorea.com/comm/others/report_q2cci.jpg   Consumer Confidence Concerns and Spending Intentions around the World 2nd Quarter 2012 (PDF, 4.8MB)
Global consumer confidence declined three index points to 91 in Q2 2012 amid a worsening Euro zone crisis, lackluster U.S. job growth and China’s downward GDP revision for 2012, according to consumer confidence findings from Nielsen.
http://www.nielsenkorea.com/comm/others/report_q1_adview_pulse.jpg   Global Advertising Trends 1st Quarter 2012 (PDF, 6.2MB)
.After a strong finish to 2011, global advertising spend continued to rise in the beginning of 2012: up 3.1 percent compared to the same period last year. Overall global ad spend in Q1 2012 grew to $128 billion USD.
Decoding Global Investment Attitudes (PDF, 3.67MB)
In this report, Nielsen takes an in-depth look at the profile of the investor consumer. What is the optimal age for investing, and how does this differ by geographic region?

Global Online Consumers and Multi-Screen Media: Today and Tomorrow (PDF, 1.4MB)
Innovations in technology, a multitude of connected devices, and evolutions in the media distribution landscape have provided more ways than ever to consume media across different screens, whether at home, at work, or on-the-go.

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