English Korean
Korea
  Search
Home Company Solutions News Careers Trends & Insights
     
  Integrating Information  
  Nielsen gives clients a more complete view of
their markets and a better understanding of their consumers through our combined insights,
experiences, knowledge, market intelligence and
advanced technologies.
 
 
Find out more...
 
  Nielsen worldwide  
   
Welcome to Nielsen Korea Nielsen News  

10 July SIXTY PERCENT OF GLOBAL CONSUMERS FEEL THEIR ECONOMY IS STILL IN RECESSION'
 
10 May NIELSEN: GLOBAL CONSUMER CONFIDENCE HITS PRE-RECESSION LEVELS
 
10 January CONSUMER SENTIMENT IN ASIA AND BRAZIL POINT TO BOOST IN GLOBAL ECONOMIC RECOVERY ACCORDING TO LATEST NIELSEN GLOBAL CONSUMER CONFIDENCE SURVEY
 
09 September NIELSEN ACQUIRES ONLINE MEASUREMENT COMPANY KOREANCLICK
 
09 September THE NIELSEN COMPANY AND FACEBOOK FORM STRATEGIC ALLIANCE
 
09 October GLOBAL CONSUMER CONFIDENCE REBOUNDS: NIELSEN CONSUMER CONFIDENCE INDEX UP NINE POINTS IN LAST SIX MONTHS BUT SPENDING STILL RESTRAINED
 
09 July CONSUMERS GROW MORE CONFIDENT OF ECONOMIC RECOVERY: CHINESE CONSUMER CONFIDENCE INDEX INCREASES 6 POINTS IN 2ND QUARTER: NIELSEN CONSUMER CONFIDENCE SURVEY
 
09 April EMERGING MARKETS DOWNFALL – RUSSIA, UAE AND BRAZIL SUFFER LARGEST DECLINES IN GLOBAL CONSUMER CONFIDENCE IN PAST SIX MONTHS: NIELSEN
 
08 November CONSUMERS IN DEVELOPING MARKETS MORE OPTIMISTIC THAN COUNTERPARTS IN DEVELOPED MARKETS THAT GLOBAL RECESSION WILL BE OVER WITHIN THE YEAR: NIELSEN
 
08 June GLOBAL CONSUMER CONFIDENCE FALLS TO RECORD LOW: 56% OF GLOBAL ONLINE CONSUMERS BELIEVETHEIR COUNTRY IS IN RECESSION
 
15 April “GOOD VALUE FOR MONEY” #1 INFLUENCER OF GROCERY STORE CHOICE
 
3 March HOLLYWOOD REPORTER LAUNCHES WEBSITE IN ASIA

7 November Cold, South Korean claming to have suffered mostly

 
17 October Word-of-Mouth the Most Powerful Selling Tool: Nielsen Global Survey
 

4 October South Koreans the World's Most Connected with Highest Internet Usage and Household Computer Ownership

 

2 October The Nielsen Company Introduces New, Definitive Guide to Media & Marketing Trends in Asia Pacific

 

1 October Consumer Confidence on the Increase in Hong Kong, Vietnam, Indonesia and Sweden but Softening Globally

 

6 February Global Warming: A Self-Inflicted, Very Serious Problem, According To More Than Half The World’S On-Line Population

 


27 December Has Reality Television Fatigue Set In worldwide?  


15 September Closing that sale? Get on the Internet and have a strong brand: Nielsen  


11 September Competition for the grocery dollar continues in Asia Pacific with hypermarkets and convenience stores mushrooming: Nielsen  


 


 


 


9 August Procter & Gamble Chooses BASES as its Preferred Global Supplier of Sales Volume Forecasting for New Product Launches  


27 July Consumers Want Healthy Homes: Health and Wellness Concerns Drive Consumer Purchases of Household Products  
More News  
 
Trends & Insights
  Retail and ShopperTrends Asia Pacific 2010 (PDF, 3.41MB)
The latest in retailing and shopper trends for the FMCG industry. 2009 a tough year for retailers in most Asia Pacific markets but light appearing at the end of the tunnel Volume growth down in 2009: Throughout the Asia Pacific region, countries experienced a lower level of grocery sales growth in 2009 compared to the very strong performance in 2008. Discounting the effects of lower inflation on absolute sales dollars, volume growth was significantly lower in many markets.
     
  Retail and ShopperTrends Asia Pacific 2009 (PDF, 6.48MB)
The latest on FMCG and shopper retailing trends. As the global economic crisis began to impact Asia Pacific markets in the second half of 2008 we saw consumer confidence drop in all countries. Regionally it fell from 89 to 84 index points in the 2nd half of 2008, followed by a further drop of 7 points in Q1 2009.
     
  Retail and ShopperTrends Asia Pacific 2008 (PDF, 2.75MB)
The latest on FMCG and shopper retailing trends. While 2007 saw good growth in grocery retail sales in Asia Pacific on the back of continued strong GDP numbers and rising prices, the signs indicate that the next 12 months may pose a much tougher challenge.
     
  Global Consumer Confidence, Concerns and Spending a global Nielsen consumer report _3nd Quarter 2010 (PDF, 3.70MB)
After an upbeat start to the year with two consecutive quarters of increases in optimism, global consumer confidence fell three points in September to an Index of 90 as consumers’ hopes for a full economic recovery this year fades in most parts of the world, according to the latest edition of the Nielsen Global Consumer Confidence Index.
     
  Global Consumer Confidence, Concerns and Spending a global Nielsen consumer report _2nd Quarter 2010 (PDF, 779 KB)
Global consumer confidence cautiously edged up one index point to 93 in the second quarter as confidence increases in booming Asian markets were offset by European consumers’ growing concerns of an escalating debt crisis, which battered confidence levels in Spain, Italy and France, according to the latest edition of the Nielsen Global Consumer Confidence Index.
     
  Global Consumer Confidence, Concerns and Spending a global Nielsen consumer report _1st Quarter 2010 (PDF,1.51 MB)
The rise in global consumer confidence shows the most definitive sign that the world is beginning to recover from the recession, according to the latest edition of the Nielsen Global Consumer Confidence Index. As the world’s consumers started to spend again, they drove the index up to 92 points (100 = average) in the first quarter.
     
  Global Consumer Confidence, Concerns and Spending a global Nielsen consumer report _4th Quarter 2009 (PDF, 904 KB)
An increase in consumer confidence in Asian markets, as well as Brazil, continues to reflect signs that the economy is emerging from a global recession and, in some markets, the recovery is accelerating, according to the latest Nielsen Global Consumer Confidence Index released today.
     
  Global Consumer Confidence, Concerns and Spending a global Nielsen consumer report _3nd Quarter 2009 (PDF, 2.08 MB)
The world is emerging from the economic crisis and, with it, global consumer confidence is rebounding, according to the latest edition of the Nielsen Global Consumer Confidence Index1, which jumped from 77 index points in April to 86 points this month. Brazil and key Asian markets are posting double-digit increases in consumer sentiment, while the U.S. recorded its first increase in consumer confidence since 2007.
     
  Global Consumer Confidence, Concerns and Spending a global Nielsen consumer report _2nd Quarter 2009 (PDF, 7.68 MB)
According to a Nielsen Global Consumer Condence Survey, conducted in 281 markets in June 2009, Global condence rose to 82 – an increase of 5 points (from 77) from March – spurred by renewed consumer optimism and stock market gains in BRIC markets and key Asian countries.
     
 

Global Consumer Confidence, Concerns and Spending a global Nielsen consumer report _1st half 2009 (PDF, 3.19MB)
Global consumer confidence has plummeted to a record new low in the past six months, falling seven Index points from 84 to 77 according to the latest twice-yearly Nielsen Global Consumer Confidence Index which tracks consumer confidence, major concerns and spending habits among 25,140 internet users in 501 countries.

     
  A2/M2 Three Screen Report_3nd Quarter 2009 (PDF,255 KB)
Nielsen’s third quarter A2/M2™ Three Screen Report – a regular analysis from Nielsen’s Anytime Anywhere Media Measurement™ initiative – reveals that DVR and online video continue to show considerable growth from the previous year: up 22.5% and 34.9%, respectively, in time spent for 3Q09.
     
  A2/M2 Three Screen Report_2nd Quarter 2009 (PDF,1.91 MB)
a regular analysis from Nielsen’s Anywhere Anytime Media Measurement initiative (A2/M2) – that American video consumption across the three screens of television, Internet and mobile continues to rise. During 2nd Quarter 2009, online and mobile video consumption were up considerably, year over year, in terms of time spent and size of audience.
     
  A2/M2 Three Screen Report_1st Quarter 2009 (PDF,170 KB)
Americans may consume video on the “best screen available” yet consumers’ time with TV, Internet and Mobile video keeps on increasing. The recent results of Nielsen’s Three Screen Report—a regular analysis from Nielsen’s Anywhere Anytime Media Measurement initiative (A2/M2)
     
  Consumer Confidence, Concerns, Spending and Attitudes to Recession a global Nielsen consumer report_2nd half 2008 (PDF,1.91 MB)
2008 left no emotion untouched, from exhilaration to exhaustion no one can deny it has been a year that has made consumers sit up and listen.
     
  Communication Trends_4th Quarter 2008 (PDF,375 KB)
In today’s market, consumers find themselves confronted with a seemingly constant stream of telecommunications advances, pushing them to find better ways to access information on their own terms through both video and audio.
     
  Consumer Confidence, Concerns, Spending and Attitudes to Recession: A Global Nielsen Consumer Report_1st half 2008(PDF, 448 KB)
Consumer confidence has fallen to its lowest level in several years, according to the Nielsen Global Consumer Confidence Index, the definitive gauge of consumer sentiment around economic and social concerns across 51 countries.
     
 

Consumers and Designer Brands : A Global Nielsen Report (PDF, 533 KB)
In the face of a rapidly shifting retail landscape, the luxury brands sector continued to climb to new starry heights in the past few years. The latest Nielsen survey on designer brands reveals that consumers remain enraptured by the allure of luxury, and there are generous payoffs for designer brands that dare to diversify.

     
 

Packaging and The Environment : A Global Nielsen Consumer Report (PDF, 1.39 MB)
There's no doubt about it: Green is the new black. With publicity surrounding the threat of global warming on the rise, environmental friendliness has fast become a marketer's dream. Concern around packaging waste is increasing at a higher rate than any other environmental issue, yet when it comes to shopping for everyday essentials, are consumers really willing to put their money where their mouth is?

     
 

Consumer Confidence, Concerns and Spending Intentions: A Global Nielsen Consumer Report (PDF, 2.68 MB)
In the face of mounting global economic and social pressures, consumers across the globe are slowly tightening their belts. According to the latest Nielsen Global Consumer Confidence Survey, global consumer confidence has fallen from 97 to 94 in the last six months.

     
  Nielsen’s Three Screen Report_2nd Quarter 2008  (PDF,243 KB)
Television, Internet and Mobile Usage in the U.S. This is the first in a series of reports from The Nielsen Company summarizing the amount of activity, including video viewing, which occurs on a monthly basis by the average user over television, Internet and mobile phones.
     
  Trends in Online Shopping: A Global Nielsen Consumer Report_1st Quarter 2008  (PDF, 1.78 MB)
Consumers across the globe are increasingly swapping crowded stores for one-click convenience, as online shopping becomes a safe and popular notion.
     

  Grocery Store Choice and Value for Money: A Global Nielsen Consumer Report- 1st Quarter 2008  (PDF, 1 MB)
The rules of the retailing game seem to be changing dramatically as consumers re-evaluate the criteria for choosing the stores they spend their money in.  According to a recent survey conducted by The Nielsen Company, the 'Location, Location, Location' mantra used by retailers as the critical success factor may need to be revised.  Globally, consumers have revealed that Good Value For Money is now the most important factor in determining where they buy their groceries.

 

Trust in Advertising: A Global Nielsen Consumer Report
-4th Quarter 2007  (PDF, 922 KB)
'Word of Mouth' The Most Powerful Selling Tool: Traditional Media Advertising Still More Credible Worldwide Than Ads on Search Engines, Web Site Banners and Mobile Phones:
Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to a recent global Nielsen Internet Survey.

 

 

Consumer Ailments and Remedies- 3nd Quarter2007  (PDF, 1.17 MB)
Key findings from a global health survey conducted byThe Nielsen Company has found that headaches, colds, sleeping problems and back aches are the most common ailments of the world's consumers, and when it comes to their treatment in an industry estimated to be worth over US$70 billion, consumers are loyal and habitual purchasers of Over-The-Counter (OTC) self-medication products.



 Nielsen Answers
 Email
 
 Password
 
 Forgot password?

© The Nielsen Company Sitemap               Terms of use               Help               Contact