Trends
& Insights
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Consumer Confidence, Concerns, Spending and Attitudes to Recession: A Global Nielsen Consumer Report (PDF, 448 KB)
Consumer confidence has fallen to its lowest level in several years, according to the Nielsen Global Consumer Confidence Index, the definitive gauge of consumer sentiment around economic and social concerns across 51 countries. |
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Consumers and Designer Brands : A Global Nielsen Report (PDF, 533 KB)
In the face of a rapidly shifting retail landscape, the luxury brands sector continued to climb to new starry heights in the past few years. The latest Nielsen survey on designer brands reveals that consumers remain enraptured by the allure of luxury, and there are generous payoffs for designer brands that dare to diversify.
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Packaging and The Environment : A Global Nielsen Consumer Report (PDF, 1.39 MB)
There's no doubt about it: Green is the new black. With publicity surrounding the threat of global warming on the rise, environmental friendliness has fast become a marketer's dream. Concern around packaging waste is increasing at a higher rate than any other environmental issue, yet when it comes to shopping for everyday essentials, are consumers really willing to put their money where their mouth is?
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Consumer Confidence, Concerns and Spending Intentions:
A Global Nielsen Consumer Report (PDF, 2.68 MB)
In the face of mounting global economic and social pressures, consumers across the globe are slowly tightening their belts. According to the latest Nielsen Global Consumer Confidence Survey, global consumer confidence has fallen from 97 to 94 in the last six months.
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Trends in Online Shopping: A Global Nielsen Consumer Report (PDF, 1.78 MB) Consumers across the globe are increasingly swapping crowded stores for one-click convenience, as online shopping becomes a safe and popular notion. According to a recent global survey conducted by The Nielsen Company, over 85% of the world's online population has used the Internet to make a purchase, up 40% from two years ago, and more than half of Internet users are regular online shoppers, making online purchases atleast once a month. |
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Grocery Store Choice and Value for Money: A Global Nielsen Consumer Report- January 2008 (PDF, 1 MB)
The rules of the retailing game seem to be changing dramatically as consumers re-evaluate the criteria for choosing the stores they spend their money in. According to a recent survey conducted by The Nielsen Company, the 'Location, Location, Location' mantra used by retailers as the critical success factor may need to be revised. Globally, consumers have revealed that Good Value For Money is now the most important factor in determining where they buy their groceries. |
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Trust in Advertising: A Global Nielsen Consumer Report
-October 2007 (PDF, 922 kb)
'Word of Mouth' The Most Powerful Selling Tool: Traditional Media Advertising Still More Credible Worldwide Than Ads on Search Engines, Web Site Banners and Mobile Phones:
Despite an ever-expanding array of advertising platforms and sources, consumers around the world still place their highest levels of trust in other consumers, according to a recent global Nielsen Internet Survey.
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Consumer Ailments and Remedies- August 2007 (PDF, 1.17 mb)
Key findings from a global health survey conducted byThe Nielsen Company has found that headaches, colds, sleeping problems and back aches are the most common ailments of the world's consumers, and when it comes to their treatment in an industry estimated to be worth over US$70 billion, consumers are loyal and habitual purchasers of Over-The-Counter (OTC) self-medication products.
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