| Retailer Applications
Retailer applications of ACNielsen Consumer Panel data are an invaluable source of market intelligence, considering the proliferation of competitive distribution channels. Comprehensive information on consumer purchases, from traditional grocery stores to mass merchandisers to specialty stores, allow retailers to understand what products need to be stocked, where and when. With all-outlet data, segmented by retail chain and by region, ACNielsen Homescan offers retailers the consumer insight required to seize and maintain competitive advantage.
Provides insight to:
- What are the demographic characteristics of my shoppers shoppers and how do they compare to my competitors’ shoppers?
- What combinations of products make good candidates for cross-merchandising tactics?
- Where else do my customers shop and what do they buy elsewhere?
- How well are my store brands performing?
Especially useful for:
- Corporate headquarters can quantify the chain’s position in the marketplace and pinpoint ways to increase penetration, shopping frequency and market basket value.
- Category managers can gain an in-depth understanding of the dynamics behind category purchases.
Key business benefits:
- Quantify the importance of categories/brands in terms of shopper base, shopping frequency, basket ring and account loyalty.
- Quantify position in the marketplace, and pinpoint ways to increase shopping frequency and market basket value.
- Execute more effective merchandising programs by targeting precise consumer segments.
- Enhance profitability by developing programs toward most valuable shoppers.
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